Top 10 Influencers on Facebook in 2023

For so long, it seemed that Facebook was out. The world's largest social network appeared to no longer be a top priority for marketers when planning their next influencer marketing campaigns. And that may be a mistake: because if we take a closer look at the user numbers, we conclude that influencer marketing on Facebook is still very much alive in 2023. Therefore, let’s look at the top 10 influencers on Facebook so that you can start the new year with plenty of insider knowledge.

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Key Takeaways

Facebook’s user base is older, so content has a professional or educational focus and often includes business advice or motivational speeches.
2.19b daily users and the variety of advertising formats still make Facebook an interesting platform for influencer marketing.
The top 10 influencers on Facebook include Cristiano Ronaldo, Shakira, and Lionel Messi.

Facebook’s popularity was the network’s undoing a long time ago. It’s not that the platform has lost its users. Rather, because Facebook had become so popular with young people and adolescents, their parents also wanted to find out why everything revolved around this site with the blue emblem. In turn, this led many Millennials and GenZers to sign up for Instagram and TikTok.

Besides the different demographics, what’s the difference between the Instagram, TikTok, and Facebook networks? Influencers on Instagram tend to focus on visually appealing content such as fashion, beauty, and lifestyle. They often showcase their brand and aesthetic through curated feeds, sponsored posts, and creative content. Similarly, the focus of influencers on TikTok is on entertaining short videos. The Chinese app’s unique approach to content creation and audience engagement, such as dance challenges and lip-syncing, is compelling. In contrast, influencers on Facebook have more of a professional or educational focus and post content ranging from business advice to motivational speeches.

In summary, each platform has its unique features and audiences, resulting in different types of influencer content and strategies. At the same time, the top platform influencers sometimes resemble each other, as influencers are also present on multiple platforms at the same time to expand their following and emphasize different focuses.

Why Is Influencer Marketing on Facebook Still Relevant in 2023?

As mentioned above, Facebook is still one of the most popular social media platforms and will continue to play a crucial role in marketing strategies in 2023. With 1.9b daily active users, it offers a huge audience that companies can reach and target with influencer marketing.

Influencer marketing on Facebook is not only about promoting products or services, but also about creating a connection between the brand and the audience. Influencers bring a personal touch to the marketing mix and also allow brands to present their products in a likable and genuine way. Characteristically, then, influencer marketing can lead to higher engagement rates and conversion rates (CR).

Facebook also offers a range of ad formats, from traditional display ads to interactive experiences. This versatility makes it easier for brands to find the right format that appeals to their target audience and helps them achieve their marketing goals.

The Top 10 Influencers on Facebook in 2023

All the reasons pointed out show that Facebook is still a hub for influencer marketing. Consequently, numerous people have made a name for themselves on the outside and inside of the platform. Thus, we present a list of the top 10 influencers on Facebook, as measured by follower numbers.

Kolsquare Insight: Although many marketers have long believed that the number of followers is critical to an influencer marketing campaign, this wisdom is long outdated. Accordingly, you can use databases like Kolsquare’s to pay attention to influencers’ engagement rates, among other things.

1. Cristiano Ronaldo

With 161m followers, Cristiano Ronaldo is one of the most popular athletes on Facebook. The Portuguese professional footballer is known for his impressive skills on the field and his impressive fashion sense off the pitch.

On Instagram, the megastar is also on the top step, if you look at the total number of followers: Read more about the top 5 Instagram influencers on the Kolsquare blog.

2. Shakira

The Colombian singer and songwriter, who has 121m followers, is famous for her unique, powerful voice and has sold over 125m records worldwide and won numerous awards.

3. Will Smith

114m people follow the posts of American actor, producer, and rapper Will Smith. He is famous for his roles in “Men in Black” and “The Pursuit of Happiness” as well as for his career in the music industry and his active presence on social media.

4. Lionel Messi

The Argentine professional footballer is one of the greatest footballers of all time; he has 113m followers. His skills on the pitch and his charitable work off it have earned him numerous awards and recognition.

5. Vin Diesel

The American actor and producer Vin Diesel has 106m followers on Facebook. He is widely known for his roles in the “Fast and Furious” franchise,as well as for his behind-the-scenes work as a producer and director.

6. Rihanna

The Barbadian singer, songwriter and businesswoman has 103m followers on Facebook. She is celebrated for her music, her fashion and beauty line Fenty Beauty, as well as her charity work.

7. Eminem

With 95m followers, Eminem is an American rapper and songwriter who is widely considered one of the greatest rappers of all time. He has won numerous awards for his music and has sold over 150 million records worldwide.

8. Justin Bieber

The former teen star Justin Bieber is followed by 91m people, mainly because of his pop music. He has won numerous awards for his music and sold over 150 million records worldwide.

9. Taylor Swift

The American singer and songwriter has 77m followers. Taylor Swift is an American singer and songwriter who is celebrated worldwide for her pop music and worldwide tours. She has also won several awards for her music and has sold over 50 million records.

10. Katy Perry

The American singer and songwriter’s 70m followers love her for her pop music and world tours for which she has won numerous awards.

About Kolsquare

Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.

As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare has become part of the Team.Blue group, one of the largest private tech companies in Europe, and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.