Unveiling Kolsquare’s New Key Metrics Dashboard: Transforming Influencer Marketing Insights

In a major product update, Kolsquare has launched the Key Metrics dashboard, available to all Enterprise users. Read on to learn how Key Metrics will turbocharge strategic planning and analysis of your influencer marketing campaigns.

Kolsquare Key Metrics Dashboard

Kolsquare has launched its innovative Key Metrics Dashboard, designed to revolutionise how brands strategize and evaluate their influencer marketing campaigns. By providing an overarching view of influencer performance and engagement across multiple platforms, this tool addresses a crucial need for data-driven decision-making in the evolving world of influence marketing. Here's how it works and why it matters for strategic planning.

Available to all Kolsquare users on the Enterprise subscription plan, the Key Metrics dashboard consolidates a brand’s data from multiple sources, including organic and sponsored content, and covering platforms like Facebook, Instagram, Snapchat, and TikTok. Metrics covered in the first iteration of the dashboard include EMV, Impressions, Engagement, Number of Posts, and Number of KOLs who have mentioned your brand.

“What we’ve learnt from our clients is that as influencer marketing strategies evolve and become more central to the marketing mix, the need for comprehensive comparative analytics has intensified,” comments Kolsquare Product Manager and project lead Romain Knecht.

“The idea is to have a dashboard which provides a much more global vision of your influencer marketing strategy, allowing brands to really step up their activities for greater impact.”

Designed for flexibility, the Key Metrics dashboard can be customised according to the users’ exact needs of comparative analysis — timeframe, platform, audience location, brand mention, and more.

It reveals how many posts — organic or paid — include your brand’s mentions, how many KOLs have mentioned your brand, and which ones mention the brand repeatedly over time.

Customisable metrics, evolution tracking, and detailed search and exploration

Using the Key Metrics dashboard, Kolsquare Enterprise users can compare two distinct periods, such as year-over-year or quarter-over-quarter performance, to identify growth or decline in key areas like content volume, mentions and engagement.

The user-friendly design (delivered in Kolsquare’s distinctive colours, of course) provides attractive visual aids like graphs that highlight the differences between the two periods, making it easier to identify trends and anomalies.

The tool tracks the evolution of metrics like Earned Media Value (EMV), highlighting shifts in influencer strategies. For example, a decrease in post volume but an increase in EMV might indicate or confirm the impact of a strategy move towards using Mega KOLs delivering more impactful content.

At Kolsquare, we love our filters! And Key Metrics is no exception, with users able to filter and segment data by audience location, enabling precise market-specific analysis.

Users can dive into specific posts or KOL profiles directly from the dashboard, offering granular insights into what’s driving performance changes.

The dashboard identifies the percentage of recurring KOLs across periods, helping brands assess long-term partnerships' consistency and loyalty, and identify new ones.

Key Metrics: the essential strategic planning tool for C-Levels

By consolidating data across platforms and campaigns, the Key Metrics dashboard provides a holistic view of influencer marketing performance.

The ability to compare time periods and explore specific data points allows marketers to pinpoint what’s working and areas that need adjustment, and C-Levels to quickly and easily analyse performance and adjust strategy in alignment with other marketing levers.

Granular insights into KOL engagement, audience demographics, and EMV trends empower brands to make informed decisions, optimize strategies, and improve ROI.

“Influencer marketing is becoming more complex, more targeted and, when done right, more impactful,” comments Kolsquare Product Manager Romain Knecht.

“The Key Metrics dashboard leverages big data in a way that offers up new, actionable insights that might otherwise be difficult to identify.”

Key Metrics V1: A tool that grows with you

Kolsquare’s Romain Knecht emphasises that the launch of the Key Metrics Dashboard is just the start; expansion of the tool's capabilities will include additional filters to distinguish between organic and paid content, for example.

“Our product development philosophy is to evolve by iteration, ensuring that we create real value and relevance for our clients,” comments Romain Knecht. “The Key Metrics dashboard will evolve based on user feedback, so please, let us know what you think!”

Built with scalability in mind, the initial Key Metrics launch focuses on delivering essential metrics, with enhancements like month-to-month comparisons, content classification, and revenue tracking linked to campaigns all contenders for future development.

Make no mistake: Kolsquare’s Key Metrics dashboard is a game-changer for influencer marketing, providing C-levels and operational marketers the tools needed to transition from operational details to strategic oversight.

Whether you’re looking to track EMV, explore audience retention, or compare period performance, this dashboard equips you with actionable insights that drive impactful campaigns.

With plans for ongoing improvements, it’s not just a tool for today but a dashboard that will evolve with your strategic needs.

Ready to transform your influencer marketing strategy? Dive into Kolsquare’s Key Metrics Dashboard and take control of your campaigns like never before.

About Kolsquare

Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.

As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare has become part of the Team.Blue group, one of the largest private tech companies in Europe, and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.