Inclusive fashion brand Almé shares how it leveraged Kolsquare to support a strong creative concept for a 360° influence campaign that delivered on conversions and awareness
Championing the idea that fashion should fit your life and not the other way around, Almé is an inclusive French fashion brand created for women from size 36 to 54. With a bold yet minimalist aesthetic and a commitment to body confidence, the brand aims to empower all women to move freely through the world, both literally and figuratively.
The brand prioritises ethical and responsible production, with 70% of its products produced in the EU to ensure high-quality craftsmanship and fair labour practices. Rather than overproducing, Almé embraces limited runs and pre-orders to reduce waste and align production with real demand.
In January 2025, Almé launched an influence campaign to promote its latest jeans collection. The campaign aimed to showcase the comfort, style, and versatility of Almé jeans by leaning into themes of freedom, movement and dance.
To achieve both brand awareness and conversion, the Almé social media and influence teams developed a strong creative concept featuring a professional dance troupe performing in Almé jeans.
An influencer campaign was activated in which creators were encouraged to dance in their jeans, with regular, monthly ambassador activations to maintain visibility throughout the season.
“We didn’t just want product placement — we wanted creators to move, dance, express freedom. That’s how we brought the story to life,” explains Almé Influence Manager Silvia Rabino.
To embody the spirit of the campaign it was decided to activate micro-influencers (5K – 60K followers) who were dance enthusiasts or performers, and brand ambassadors who would align with Almé’s values of inclusivity, movement, and everyday fashion.
“For the Liberty in denim campaign, I used keyword searches on Kolsquare like ‘dance’ and ‘liberty’. It helped me find creators who truly matched the energy of the campaign,” comments Almé Influencer Marketing Assistant Emma Ferre.
Creators were briefed to create joyful, movement-driven content — from dance reels to choreographed scenes in public spaces — reinforcing both Almé’s brand identity and product comfort.
The Liberty in denim campaign not only showcased Almé’s creative vision but also marked a strategic shift in how the brand approaches influencer marketing internally. While influence was previously managed in a more isolated way, this campaign catalysed stronger collaboration across teams, particularly with communications and creative.
“Previously, Silvia and I had mostly worked together, but with this campaign we had a lot of contact with the communications team to align on who was posting what,” comments Emma Ferre.
“We were really able to work in a way that was complete from all points of view, a 360° campaign.”
As a result, the brand emerged with a more integrated, long-term strategy that now informs how influencer campaigns are planned, activated, and amplified across all touchpoints.
Before adopting Kolsquare, Almé managed campaigns manually — tracking content via screenshots, hunting for posts that went live, and manually measuring impact. This made reporting slow, error-prone, and exhausting.
“Reporting used to be a nightmare — we missed posts or couldn’t trace engagement. Now, with Kolsquare, we catch everything and save tons of time,” comments Silvia Rabino
For the Liberty in denim campaign, the Almé team used kolsquare for accurate real-time reporting on micro-influencer activations, generating tracking links to connect influencer content to sales. It also offered the ability to spot untagged content or spontaneous mentions, and a smoother process for scouting and shortlisting creators, even using niche filters.
Kolsquare also allowed Almé to identify new influencer fans who had tagged the brand spontaneously — unlocking new collaboration opportunities.
The Liberty in denim campaign also marked a shift in how Almé tracked influencer conversions. Where the brand had previously relied on promocodes, it moved to using tracking links generated in Kolsquare to track sales.
“The problem with promo codes is that they leak and are not very reliable,” comments Emma Ferre.
Promo codes often circulated beyond the influencer’s audience, making it difficult to know whether a sale truly originated from the campaign, making attribution murky and sometimes misleading. Trackable links provided more accurate, reliable performance data — especially across micro-influencer activations.
“We decided to move to tracking links via Kolsquare to create the reporting on sales. Using the Kolsquare dashboard, we have the data in 24 hours, it’s very cool,” comments Emma Ferre, adding that although the team had also tested manual affiliate tracking, it was Kolsquare’s seamless link tracking that enabled them to confidently evaluate ROI and optimise future activations.
In total, the Liberty in denim campaign activated more than 20 macro and micro creators around an emotional and dynamic storytelling that clearly resonated with audiences.
The brand saw a significant spike in denim sales during the campaign while the joyful, original dance content delivered high engagement rates on social media.
The campaign achieved the desired buzz on social media, as creators got into the spirit with Reels and content of them dancing in restaurants or the streets of Paris.
“We were nearly sold out. The campaign brought together our brand storytelling, influencer content, and product messaging in the most complete way we’ve ever done,” comments Emma Ferre.
Almé’s Liberty in Denim influencer campaign is a case study in how creativity, community, and comfort can converge into a high-impact campaign. Powered by Kolsquare’s robust platform, the team delivered a 360° activation that made people see, feel, and move with the brand.
“From scouting creators to real-time reporting and finding surprise mentions — Kolsquare has become an essential part of our daily work,” comments Silvia Rabino.
Want to learn how Kolsquare can help your brand dance its way to influencer marketing success? Book a demo with one of our influencer experts today!
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