From mixtapes to TikTok: Why Gen X is the dark horse of influence marketing

Forget the assumptions — Generation X is not sitting on the sidelines. This 45–59 age group is actively shaping the digital landscape, showing up on TikTok, staying loyal to Facebook, and consuming influencer content that feels real, relevant, and informed. They’re not driven by hype or trends, but by trust, experience, and intentional engagement.

In this exclusive guide, Kolsquare explores the underestimated potential of Gen X — a generation with strong purchasing power and a growing presence across social platforms. Through data-backed insights, platform analysis, and creator success stories, “From mixtapes to TikTok: Why Gen X is the dark horse of influence marketing” helps you build smarter influencer strategies that truly connect.

Whether you’re a brand or agency, this is your opportunity to tap into an audience that values authenticity over aesthetics, substance over noise. Download the guide and discover how to future-proof your campaigns by integrating Gen X into your influencer marketing mix — with impact, precision, and purpose.