Luxury brands and Influencer Marketing
Revolutionizing Luxury: Leveraging Influencer Partnerships for Younger Generations
Elevating Luxury brands through Influencer Marketing
By the end of 2022, the approximate value of the global luxury market is expected to be around $242.8 billion. Still growing, the sector has nonetheless faced numerous challenges since 2020 and the Covid-19 global crisis.
It is the younger generations and other Millennials who have gradually turned to this sector, which a few years ago seemed unreachable. The numbers prove it: more and more consumers around the world now have access to luxury products, and by 2025, Millennials are expected to represent no less than 70% of this market.
How can we offer them a personalized, immersive and unique shopping experience to bring them to the point of purchase? How can luxury brands maintain their exceptional image while developing their presence on Instagram, TikTok, Twitch, or YouTube?
Faced with these questions, professionals can rely on the prescription power of KOLs (Key Opinion Leaders), widely followed by the younger generations. We'll explain everything in this report.
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