The Top 10 Beauty Influencers Worldwide

Key Takeaways

• Influencer marketing is particularly effective for beauty brands as the trend towards environmentally friendly products and a positive body image along with technical developments is influencing the industry.
• We created the ranking of the top 10 beauty influencers using data from our platform and analyzed more than three million KOLs with at least 5,000 followers on Instagram, TikTok, YouTube, Facebook, and X.
• The most successful influencers in 2023 include Karol G, Priyanka, and Neha Kakkar.

In our last industry analysis, we found that the trend is towards environmentally friendly products, while a positive body image is a top priority. Technological developments are also impacting the industry, enabling remote skin diagnostics and 3D-printed products, for example, giving consumers a better and more personalized experience.

Who are the most Successful Beauty Bloggers and Influencers Worldwide?

The Kolsquare database collects a wide variety of data from influencers with 5,000 or more followers on at least one of the popular platforms such as Instagram, TikTok, YouTube, Facebook, and X. The ranking is therefore based on the analysis of our database, which you can filter for many categories. For each KOL, we provide you with some specific data that includes the following factors in addition to follower numbers and location:

• Credibility score from 75/100: Kolsquare's credibility score indicates in a percentage from 0 to 100 how trustworthy an influencer is according to their respective audience. The higher the number, the more real people are part of the community, whereby we speak of a good score from 70 on upwards.
• Engagement rate: This key figure indicates how effective influencers are. The following key figures are calculated per post: Reactions, comments, shares, likes, etc.
• Earned Media Value: The Earned Media Value (= EMV) helps you to recognize the budget for a KOL partnership, as the EMV in influencer marketing shows the rates of KOL, e. g. on TikTok or for Instagram Reels.

Kolsquare Insight: We collected the data on October 27, 2023and it may vary from day to day. Why not try out our platform for yourself in a free demo and easily find the right influencers with Kolsquare?

The Top 10 Most Famous Beauty Influencers in the World: Who are the Biggest KOLs?

1. The well-known beauty influencer on Instagram: Karol G

• Interests: Sports & Fitness, Beauty, Inspiration & Lifestyle, Fashion & Accessories, Photography

Followers:

• Instagram: 66.6 million
• TikTok: 49.9 million
• YouTube: 33.4 million

• Location: Madrid, Spain
• Location of the audience: Colombia
• Kolsquare Credibility Score: 81/100

Average engagement rate:

• Instagram posts: 7.68% | Instagram reels: 4.2%
• TikTok: 4.02%
• YouTube: 0.06%

Earned Media Value:

• Instagram Reels: €3.39 million
• TikTok: €2.04 million
• YouTube: €712.62K

Spaniard Karol G leads the ranking of the top 10 beauty influencers with 66.6 million followers on Instagram, 49.9 million on TikTok, and 33.4 million on YouTube. While Karol G herself lives in Madrid, her predominantly female audience, aged between 18 and 24, lives in Colombia. Looking at the huge follower numbers, she has a remarkable credibility score of 81/100 and very good engagement rates on Instagram (7.68%) and TikTok (4.02%).

2. Priyanka (priyankachopra)

• Interests: Beauty, Sports & Fitness

Followers:

• Instagram: 89.6 million
• X: 27.7 million

• Location: India
• Location of the audience: India
• Kolsquare Credibility Score: 75/100

Average engagement rate:

• Instagram posts: 2.27% | Instagram reels: 0.7%
• X: - %

Earned Media Value:

• Instagram Reels: €733.35K
• X: €51.51K

Priyanka Chopra's bio says she is an ambitious dreamer who is not only a top 10 beauty influencer, but also ranks among the top 10 of the world's most successful KOLs on Twitter (X). Her 89.6 million followers on Instagram and 27.7 million on X are mostly 25 to 34-year-old men who, like her, are based in India. Her credibility score is 75/100 while her engagement rate on Instagram and X is average.

3. Neha Kakkar

• Interests: Sport & Fitness, Beauty, Inspiration & Lifestyle, Music

Followers:

• Instagram: 75.6 million
• Facebook: 34 million

• Location: India
• Location of the audience: India
• Kolsquare Credibility Score: 77/100

Average engagement rate:

• Instagram Posts: 0.9% | Instagram Reels: 0.7%
• Facebook: 0.17%

Earned Media Value:

• Instagram Reels: €649,95K
• Facebook: €104.31K

Neha Kakkar, who takes third place in the top 10, is also based in India, just like her 25 to 34-year-old male audience of 75.6 million followers on Instagram and 34 million on Facebook. Her credibility score of 77/100 is good, while her engagement rate is relatively low.

4. Lalala Lisa M

• Interests: Inspiration & Lifestyle, Fashion & Accessories, Beauty

Followers:

• Instagram: 98.3 million

• Location of the audience: Indonesia
• Kolsquare Credibility Score: 76/100

Average engagement rate:

• Instagram Posts: 8.84% | Instagram Reels: -%

Earned Media Value:

• Instagram Reels: €778,68K

In third place is the well-known beauty influencer Lalala Lisa M with her enormous following of 98.3 million on Instagram. Her audience, aged between 18 and 24 and predominantly female, is based in Indonesia. Her credibility score is 76/100, while her engagement rate on Instagram posts is very high at 8.84%. She is also ranked 4th among the top 10 fashion influencers worldwide.

5. Domelipa

• Interests: Inspiration & Lifestyle, Fashion & Accessories, Beauty

Followers:

• Instagram: 22.9 million
• TikTok: 70.1 million
• X: 2.01 million

• Location: Mexico City, Mexico
• Location of the audience: Mexico
• Kolsquare Credibility Score: 76/100

Average engagement rate:

• Instagram Posts: 3.66% | Instagram Reels: 0.86%
• TikTok: 1.75%
• X: 0.06%

Earned Media Value:

• Instagram Reels: €245,38K
• TikTok: €1.22 million
• X: €29.85K

Domelipa, who lives in Mexico City, appeals to her mainly Mexican, 18 to 24-year old and female audience of 22.9 million followers on Instagram, 70.1 million on TikTok, and 2.01 million on X with lifestyle and beauty content. With a credibility score of 76/100 and an average engagement rate of 3.66% on Instagram posts, she is a strong partner.

6.  James Charles

• Interests: Beauty, Inspiration & Lifestyle

Followers:

• Instagram: 21.1 million
• TikTok: 38.4 million
• YouTube: 23.9 million
• Facebook: 2.5 million
• X: 6.99 million

• Location: New York, USA
• Audience location: USA
• Kolsquare Credibility Score: 81/100

Average engagement rate:

• Instagram Posts: 1.54% | Instagram Reels: 0%
• TikTok: 1.31%
• YouTube: 0.44%
• Facebook: 0.01%

Earned Media Value:

• Instagram Reels: €172,93K
• TikTok: €508.12K
• YouTube: €888.1K
• Facebook: €5.31K
• X: €12.51K

The first man in the top 10 of beauty influencers is James Charles, who has 21.1 million followers on Instagram, 38.4 million on TikTok, 23.9 million on YouTube, 2.5 million on Facebook, and 6.99 million on X. Based in New York, he posts for his highly credible American audience (score is 81/100), which is between 19 and 24 years old and predominantly female, with an average engagement rate.

7. Dixie D'Amelio

• Interests: Beauty, Family, Travel, Inspiration & Lifestyle

Followers:

• Instagram: 22 million
• TikTok: 56.8 million

• Location: New York, USA
• Audience location: USA
• Kolsquare Credibility Score: 80/100

Average engagement rate:

• Instagram Posts: 0.83% | Instagram Reels: 0.42%
• TikTok: 0.28%

Earned Media Value:

• Instagram Reels: €416.67K
• TikTok: €175.24K

 Charlie's little sister Dixie D'Amelio has built up a predominantly 18 to 24-year-old and female audience on Instagram (22 million) and TikTok (56.8 million). She is  based in New York and the majority of her followers are also from the USA. Her credibility score of 80/100 is very good, while her engagement rate is slightly below average.

8. Lizy p Makeup

• Interests: Beauty, Sports & Fitness, Humor

Followers:

• Instagram: 1.3 million
• YouTube: 5 million

• Location: Mexico City, Mexico
• Location of the audience: Mexico
• Kolsquare Credibility Score: 85/100

Average engagement rate:

• Instagram posts: 6.63% | Instagram reels: 1.1%
• YouTube: 0.24%

Earned Media Value:

• Instagram Reels: €16K
• YouTube: €80K

9. Lele Pons

• Interests: Beauty, Sports & Fitness

Followers:

• Instagram: 54 million
• YouTube: 18 million
• X: 1.81 million

• Location: Los Angeles, USA
• Audience location: USA
• Kolsquare Credibility Score: 76/100

Average engagement rate:

• Instagram Posts: 1.69% | Instagram Reels: 0.57%
• YouTube: -
• X: 0.14%

Earned Media Value:

• Instagram Reels: €361,14K
• YouTube: -
• X: €43.43K

Lele Pons has 54 million followers on Instagram, 18 million on YouTube, and 1.81 million on X. She mainly shares beauty and fitness content with her 18 to 24-year-old, female American audience. Her credibility score of 76/100 is good while her engagement rate is average.

10. Olivia Rodrigo

• Interests: Travel, Beauty, Sports & Fitness, Fashion & Accessories, Inspiration & Lifestyle

Followers:

• Instagram: 34.9 million
• TikTok: 18.1 million
• YouTube: 12.6 million
• X: 2.05 million

• Location: Los Angeles, USA
• Audience location: USA
• Kolsquare Credibility Score: 82/100

Average engagement rate:

• Instagram Posts: 7.71% | Instagram Reels: 4.48%
• TikTok: 10.38%
• YouTube: 1.48%
• X: 3.38%

Earned Media Value:

• Instagram Reels: €1.62 million
• TikTok: €1.84 million
• YouTube: €1.26 million
• X: €113.87K

Los Angeles-based Olivia Rodrigo is  in 10^th place of the world's well-known beauty influencers and has a large audience per platform: 34.9 million followers on Instagram, 18.1 million on TikTok, 12.6 million on YouTube, and 2.05 million on X. Her audience also comes from the US and is very credible (score is 82/100). She has an impressive engagement rate: 7.71% on Instagram posts, 10.38% on TikTok, and 3.38% on X.