The Top 10 Fashion Influencers Worldwide

Key Takeaways

• Kolsquare presents the ranking of the ten fashion influencers with the widest reach worldwide based on data from our comprehensive database.
• For each influencer, we also provide important information, such as credibility score, engagement rate, and earned media value (EMV).
• The three most important fashion KOLs include Charlie D'Amelio, Karol G, and Anushka Sharma.

When we think of fashion influencers, we might immediately think of the first internationally renowned bloggers, such as Chiara Ferragni and her blog "Blonde Salade", Man Repeller, or Aimee Song. All have developed from fashion influencers into business empires who have a lasting influence  and help shape the industry.

But who sets the tone on social networks today, who determines the latest trends, and who works with luxury brands like Louis Vuitton or Tory Burch? Dive deeper into these topics on the Kolsquare Influencer Marketing Blog:

• Top 10 most frequently mentioned luxury brands in the fashion industry by influencers
• Five successful influencer marketing campaigns in the luxury sector

The Ranking of the Top 10  Fashion Influencers and Fashion Bloggers Worldwide

The ranking of the top 10 fashion influencers worldwide is based on the analyses of the Kolsquare database which can be filtered according to a wide variety of categories. The following list  provides you with many details and key figures for all KOLs.

• Credibility score from 75/100:  Kolsquare’s credibility score  indicates how trustworthy an influencer is with a number from 0 to 100. The more real people follow the KOL, the higher the percentage and the better the quality of the audience. We speak of a good score from 70 and above.
• Engagement rate: An important influencer marketing metric that you are already familiar with is the engagement rate. It indicates the extent to which the audience interacts with the influencer's content. It is calculated using reactions, comments, shares, likes, etc. per post.
• Earned media value: Earned media value (EMV) determines the value of advertising and reporting and thus indicates the rates of KOLs.

Kolsquare Insight: We exported the data on October 31, 2023 from the database of over three million influencers with 5,000 or more followers and summarized it for you here. The data may differ on a daily basis, but you try out our platform for yourself via a  free  demo.

Who are the most Successful Fashion Influencers and Bloggers?

1. Who is the most famous fashion influencer: Charlie D'Amelio

• Interests: Inspiration & lifestyle, entertainment (TV, movies, ...), fashion & accessories

Followers:

• Instagram: 46.1 million
• TikTok: 152 million
• YouTube: 9.22 million

• Location: Los Angeles, USA
• Audience location: USA
• Kolsquare Credibility Score: 82/100

Average engagement rate:

• Instagram Posts: 1.38% | Instagram Reels: 0.21%
• TikTok: 0.53%
• YouTube: 0.03%

Earned Media Value:

• Instagram Reels: €141,29K
• TikTok: €953.18K
• YouTube: €24,76K

Charlie D'Amelio was the most successful influencer on TikTok for a long time (currently she has been replaced by Khaby Lame, read also: the top 10 influencers on TikTok), but today she leads the list of the top 10 fashion influencers worldwide. This is of course due to her enormous number of followers: 46.1 million on Instagram, 152 million on TikTok, and 9.22 million on YouTube. Just like D'Amelio herself, her predominantly female audience, aged between 18 and 24, is based in the USA. Her credibility score of 82/100 is very good while the average engagement rate on the different platforms varies and is, as expected, rather low.

2. Karol G

• Interests: Sports & Fitness, Beauty, Inspiration & Lifestyle, Fashion & Accessories, Photography

Followers:

• Instagram: 66.6 million
• TikTok: 49.9 million
• YouTube: 33.4 million

• Location: Madrid, Spain
• Location of the audience: Colombia
• Kolsquare Credibility Score: 81/100

Average engagement rate:

• Instagram posts: 7.68% | Instagram reels: 4.2%
• TikTok: 4.02%
• YouTube: 0.06%

Earned Media Value:

• Instagram Reels: €3.39 million
• TikTok: €2.04 million
• YouTube: €712.62K

Karol G, the reggaeton star, embodies a daring and vibrant fashion sense. Mixing urban streetwear with glamorous flair, her bold style choices and colorful ensembles establish her as a trendsetter, captivating a global audience with her fearless approach to fashion. While she takes second place in the ranking of the top 10 fashion influencers, Karol G leads the ranking of the top 10 beauty influencers with 66.6 million followers on Instagram, 49.9 million on TikTok, and 33.4 million on YouTube.

3. Anushka Sharma

• Interests: Entertainment (movies, TV...), fashion & accessories, traveling

Followers:

• Instagram: 65.2 million
• Facebook: 17 million
• X: 23.5 million

• Location: Mumbai, India
• Location of the audience: India
• Kolsquare Credibility Score: 76/100

Average engagement rate:

• Instagram posts: 3.1% | Instagram reels: 1.59%
• Facebook: 0.21%
• X: -%

Earned Media Value:

• Instagram Reels: €1.14 million
• Facebook: €55.55K
• X: €67.53K

Anushka Sharma, the Bollywood actress and producer, exudes elegance and sophistication in her fashion choices. With a penchant for timeless styles and modern trends, she effortlessly blends classic sophistication with contemporary flair. Known for her chic and versatile looks, Anushka's fashion repertoire spans from red carpet glamour to casual chic, showcasing her knack for effortlessly pulling off diverse ensembles. Her fashion choices often highlight her minimalist yet impactful approach, solidifying her as a style icon and influencing trends in the Indian entertainment industry.

Influencer and actress Anushka Sharma lives in Mumbai and  has the majority of her male audience, aged between 25 and 34, in India. Sharma has the largest reach on Instagram (65.2 million), although she is also present on Facebook (17 million), and X (23.5 million). Her credibility score of 76/100 is good, as is her engagement rate on Instagram posts at 3.1%.

4. Lalala Lisa M

• Interests: Inspiration & Lifestyle, Fashion & Accessories, Beauty

Followers:

• Instagram: 98.3 million

• Location of the audience: Indonesia
• Kolsquare Credibility Score: 76/100

Average engagement rate:

• Instagram Posts: 8.84% | Instagram Reels: -%

Earned Media Value:

• Instagram Reels: €778,68K

Lalala Lisa M is Lisa Manoban, a member of the popular South Korean girl group BLACKPINK. She stands out as a fashion trailblazer, seamlessly merging streetwear with high-end couture. Renowned for her daring and diverse fashion taste, Lisa often showcases vibrant and eclectic looks, frequently collaborating with luxury brands, gracing magazine covers, and setting trends that resonate worldwide within the fashion industry. Just like in the ranking of the top 10 beauty influencers worldwide, Lalala Lisa M also takes fourth place among fashion influencers. She owes this above all to her Instagram audience (98.3 million), which is also very engaged (8.84%).

5. Domelipa

• Interests: Inspiration & Lifestyle, Fashion & Accessories, Beauty

Followers:

• Instagram: 22.9 million
• TikTok: 70.1 million
• X: 2.01 million

• Location: Mexico City, Mexico
• Location of the audience: Mexico
• Kolsquare Credibility Score: 76/100

Average engagement rate:

• Instagram Posts: 3.66% | Instagram Reels: 0.86%
• TikTok: 1.75%
• X: 0.06%

Earned Media Value:

• Instagram Reels: €245,38K
• TikTok: €1.22 million
• X: €29.85K

Mexican Domelipa is a prominent social media influencer known for her engaging content creation across various platforms, including TikTok and YouTube, where she shares lifestyle, fashion, and entertainment content. She is also among the top 10 beauty influencers worldwide due to her interests. Her audience on Instagram (22.9 million), TikTok (70.1 million), and Twitter (X) (2.01 million) is predominantly female and between 18 and 24 years old. With a credibility score of 76/100 and an average engagement rate of 3.66% on Instagram posts, she is an interesting cooperation partner, especially if you have a Spanish-speaking target group.

6. Federico Vigevani

• Interests: Sport & Fitness, Travel, Wellness & Health, Family, Inspiration & Lifestyle

Followers:

• Instagram: 7.79 million
• TikTok: 19.8 million
• YouTube: 35 million
• Facebook: 1.2 million
• X: 1.7 million

• Location: Mexico City, Mexico
• Location of the audience: Argentina
• Kolsquare Credibility Score: 81/100

Average engagement rate:

• Instagram Posts: 7.27% | Instagram Reels: 2.18%
• TikTok: 5%
• YouTube: 2.05%
• Facebook: 0.39%
• X: 0.16%

Earned Media Value:

• Instagram Reels: €193,64K
• TikTok: €1.11 million
• YouTube: €5.34 million
• Facebook: €5.33K
• X: €19.3K

Mexico City is a hotbed of talent as Federico Vigevani is also based in the Mexican capital and appeals to a young (aged between 18 and 24) and predominantly female Argentinian audience from there. His followers are spread across Instagram (7.79 million), TikTok (19.8 million), YouTube (35 million), Facebook (1.2 million), and X (1.7 million), where he has a very good credibility score of 81/100 and good engagement rates.

7. Bruna Marquezine

• Interests: Sports & fitness, beauty, travel, inspiration & lifestyle, entertainment (movies, TV...)

Followers:

• Instagram: 45 million
• Facebook: 9 million
• X: 11 million

• Location: Rio de Janeiro and São Paulo, Brazil
• Location of the audience: Brazil
• Kolsquare Credibility Score: 80/100

Average engagement rate:

• Instagram Posts: 1.73% | Instagram Reels: 0.67%
• TikTok: -%
• X: -%

Earned Media Value:

• Instagram Reels: €351.61K
• TikTok: €18.76K
• X: €39.03K

Bruna Marquezine appeals to her 25- to 34-year-old female followers on Instagram (45 million), Facebook (9 million), and X (11 million). The Rio de Janeiro and São Paulo-based influencer has a credibility score of 80/100 and an average engagement rate of 1.73% on Instagram posts.

8. Faisal Shaikh

• Interests: Inspiration & lifestyle, fashion & accessories, wellness & health, culture (art, literature...), photography

Followers:

• Instagram: 30.4 million
• TikTok: 32.1 million

• Location of the audience: India
• Kolsquare Credibility Score: 80/100

Average engagement rate:

• Instagram Posts: 1.82% | Instagram Reels: 1.64%
• TikTok: -%

Earned Media Value:

• Instagram Reels: €582,01K
• TikTok: - €

Influencer Mr Faisu 7 is followed by 30.4 million people on Instagram and 32.1 million on TikTok. His audience is young (between 18 and 24 years old), male, in India, and credible (score of 80/100). His average engagement rate is normal at 1.82% on Instagram posts. Faisal Shaikh, also known as Mr. Faisu, is a popular Indian social media influencer recognized for his content on TikTok and Instagram. His fashion taste leans towards a blend of casual streetwear and trendy urban styles, often showcasing a mix of comfortable yet fashionable clothing in his posts and videos.

9.  Younes Zarou

• Interests: Sports & Fitness, Photography, Inspiration & Lifestyle, Fashion & Accessories

Followers:

• Instagram: 8.22 million
• TikTok: 53.5 million

• Location: Frankfurt, Germany
• Location of the audience: India
• Kolsquare Credibility Score: 79/100

Average engagement rate:

• Instagram Posts: 1.03% | Instagram Reels: 3.83%
• TikTok: 0.27%

Earned Media Value:

• Instagram Reels: €427,69K
• TikTok: €195.45K

Like many of the KOLs in this ranking, Younes Zarou is not just one of the top 10 fashion influencers in the world. Especially in Germany, Zarou is an integral part of the influencer scene and has young (18 to 24 years) and predominantly male followers (53.5 million) on TikTok. From Frankfurt, he shares a wide range of content with his credible audience (score 79/100), which is generally very engaged (3.83% on Instagram Reels).

Younes Zarou is a fitness enthusiast, model, and social media personality known for sharing fitness tips, lifestyle content, and fashion inspiration on platforms like Instagram. His fashion taste typically leans towards athleisure, incorporating sleek and sporty styles with an emphasis on fitness-related apparel and trends.

10. Georgina Gio

• Interests: Sports & Fitness, Travel, Inspiration & Lifestyle, Family, Fashion & Accessories

Followers:

• Instagram: 52.4 million
• TikTok: 2.7 million
• Facebook: 391K

• Location: Italy
• Location of the audience: Italy
• Kolsquare Credibility Score: 76/100

Average engagement rate:

• Instagram Posts: 6.07% | Instagram Reels: 2.47%
• TikTok: 61.37%
• Facebook: 0.27%

Earned Media Value:

• Instagram Reels: €1.69 million
• TikTok: €1.79 million

Italian influencer Georgina Gio has a large reach on Instagram in particular (52.4 million), but she is also followed on TikTok (2.7 million) and Facebook (391K) by mostly 25 to 34-year-old men from Italy. Her credibility score is good at 76/100 while her average engagement rate is incredible.