Top 10 Influencers in the Netherlands

Key takeaways

• We ranked the top 10 influencers in the Netherlands, focusing on those based in the country with an audience of over 30% in the Netherlands. Additionally, we included key metrics like audience credibility, engagement rates and earned media value.
• Enzo Knol, Sherell Martini and Dylan Haegens have the largest overall follower bases.
• Enzo Knol boasts the largest YouTube following (2.9M), Sherell Martini leads on TikTok with 4.7M followers and the highest credibility score, while Bo Brown has the largest Instagram following at 2.87M.

The Kolsquare database collects a wide variety of data from influencers with 5,000 or more followers on at least one of the popular platforms such as Instagram, TikTok, YouTube, Facebook, X and Snapchat. The ranking is therefore based on the analysis of our database, which you can filter for many categories. For each KOL, we provide you with some specific data that includes the following factors in addition to follower numbers and location:

• Credibility score from 60/100: Kolsquare's credibility score indicates in a percentage from 0 to 100 how trustworthy an influencer is according to their respective audience. The higher the number, the more real people are part of the community, whereby we speak of a good score from 70 on upwards.
• Engagement rate: This key figure indicates how effective influencers are. The following key figures are calculated per post: Reactions, comments, shares, likes, etc.
• Earned Media Value: The Earned Media Value (= EMV) helps you to recognize the budget for a KOL partnership, as the EMV in influencer marketing shows the rates of KOL, e. g. on TikTok or for Instagram Reels.

Top 10 Influencers in the Netherlands: our ranking

1. Enzo Knol: The king of Dutch vlogging

• Interests: Sport & Fitness, Travel, Inspiration & Lifestyle, Humour, Animals

Followers:

• Instagram: 2.08M
• TikTok: 649K
• YouTube: 2.9M‍
• Location: Amsterdam‍
• Location of the audience: Netherlands (62.9%), Belgium (15.4%) United States (2.65%)‍
• Kolsquare Credibility Score: 74/100

Average engagement rate:

• Instagram Posts: 4.15% | Instagram Reels: 1.63%
• TikTok: - %
• YouTube: 0.26%

Earned Media Value:

• Instagram Reels: 67.9K€ 
• Instagram Posts: 115K€
• Instagram Stories: 4.45K€

At the top of our rankings is Enzo Knol, a popular YouTube vlogger from Amsterdam known for sharing videos about his daily life. He shot to fame in 2014 and has since become one of the most successful Dutch creators on YouTube, even earning a wax statue at Madame Tussauds. Enzo is widely recognized for his cheerful and positive attitude. With 2 million followers on Instagram, 2.9 million on YouTube, and 649K on TikTok, he has built a massive online presence. His audience is primarily based in the Netherlands, with the majority of viewers aged between 18 and 24. His credibility score of 74/100 is good while his 3.7 % engagement rate on instagram is high.

2. Holland’s favorite TikTok-Duo: @maximeandsophie

• Interests: Inspiration & Lifestyle, Fashion & Accessories, Photography, Travel

Followers:

• Instagram: 150K
• TikTok: 1.6M
• YouTube: 667K‍
• Location: Amsterdam
• Location of the audience: Netherlands 72.2%, Belgium 16.9%, Spain 1.91%‍
• Kolsquare Credibility Score: 91%

Average engagement rate:

• Instagram Posts: 10.1% | Instagram Reels: 4.02%
• TikTok: 2.11%
• YouTube: 3%

Earned Media Value:

• Instagram Reels: 12.2K€
• Instagram Posts:  23.4K€
• Instagram Stories: 442€
• TikTok: 63.6K€
• YouTube: 291K€

TikTok duo Maxime van Heteren and Sophie Langeveld (@maximeandsophie) have been friends since childhood. In their videos, they create comedic sketches about everyday situations, with each of them playing one or more characters. Their content gained popularity on TikTok during the lockdowns and now they have 1.6 million followers.They have an impressive 91% credibility score, the highest on this list. Additionally, their Instagram engagement rate is outstanding.

3. Sherell Martini - The Dutch TikTok Comedy Queen‍

‍Interests: Food & Drinks, Inspiration & Lifestyle, Humour

Followers:

• Instagram: 190 K
• TikTok: 4.7 M‍
• Location: The Hague‍
• Location of the audience: Netherlands 70.57%, Belgium 12.88%, Spain 2.08%‍
• Kolsquare Credibility Score: 89/100

Average engagement rate:

• Instagram Posts: - % | Instagram Reels: - %
• TikTok: 0.05%

Earned Media Value:

• Instagram Stories: 558€
• TikTok: 4.74K€ 

Sherrill Martini is a global influencer based in The Hague and one of the most popular Dutch TikTokers, with an astonishing following of 4.7 million. Known for her Food & Drink content as well as her humorous TikToks—like her most-watched video where she gets "eaten" by a vacuum machine—she also works as a primary school teacher and has published a children's book. Her audience, primarily female and aged 18-24, is mostly based in the Netherlands. Her impressive credibility score of 89/100 is the highest among this top ten.

4. Dylan Haegens: The Dutch TikTok Comedy King

• Interests: Sport & Fitness, Beauty, Inspiration & Lifestyle, Travel

Followers:

• Instagram: 839K
• TikTok: 1.5M
• YouTube: 2.06M‍
• Location: Amsterdam‍
• Location of the audience: Netherlands 69.2%, Belgium 15.82%, United States 2.53% 
• Kolsquare Credibility Score: 80/100

Average engagement rate:

• Instagram Posts: 0.39% | Instagram Reels: 6.55%
• TikTok: 20.5%
• Youtube: 0.61%

Earned Media Value:

• Instagram Reels: 105K€
• Instagram Posts: 12.3K€
• Instagram Stories: 2.47K€
• TikTok: 176K€
• Youtube: 605K€

With a following of 2.06 million on YouTube and 1.5 million on TikTok, Dylan Haegens is not just a popular influencer—he’s also an actor and director. His "Top 10" comedy sketches are especially popular. Haegens audience is split evenly between male and female with 52.9% aged between 18-24, and 23.8% aged between 13 - 17. On TikTok, he has an impressive engagement rate of 20.4%, and 6.37% on Instagram Reels combined with a high credibility score of 80/100.

5. Bo Brown: Global Fashion and Beauty influencer

• Interests: Travel, Beauty, Inspiration & Lifestyle, Fashion & Accessories

Followers:

• Instagram: 2.88M
• TikTok: 1.8M‍
• Location: Amsterdam‍
• Location of the audience: Netherlands 17.17%, United States 8.43%, Italy 5.57%‍
• Kolsquare Credibility Score: 75/100

Average engagement rate:

• Instagram Reels: 464%
• TikTok: 1.28%

Earned Media Value:

• Instagram Reels: 36K€
• Instagram Stories: 6.16K€
• TikTok: 72.8K€

Amsterdam-based Bo Brownn is a global Fashion & Beauty Content Creator with a diverse audience spanning from the United States to Italy and France. With an Instagram following of 2.87 million and growing, her interests include fashion, friends and family, and travel. Her audience is primarily female, aged 18-34. She has an high engagement rate of 4.56% on Instagram and a solid credibility score of 75.

6. Hato DJ: The Energetic Dutch TikTok DJ

• Interests: Sport & Fitness, Inspiration & Lifestyle, Music

Followers:

• Instagram: 601K
• TikTok: 3.9M‍
• Location: Amsterdam‍
• Location of the audience: Netherlands 25.92%, Germany 9.26%, United States 7.62%‍
• Kolsquare Credibility Score: 87/100

Average engagement rate:

• Instagram Posts: 0.36% | Instagram Reels: 0.39%
• TikTok: 0.51%

Earned Media Value:

• Instagram Reels: 5.57K€
• Instagram Posts: 8.71K€
• Instagram Stories: 1.77K€
• TikTok: 36.8K€

Sixth on our list is Hato DJ, a popular influencer, DJ, producer, and TikToker with 3.9 million followers. His posts are primarily in English, and his audience is mostly male, aged 18-34, with the majority based in the Netherlands (25.92%), followed by Germany (9.26%) and the United States (7.62%). With an excellent credibility score of 87/100, he is highly regarded in his field.

7. Milan KNOL - The Dutch YouTube Pioneer

Interests: Sport & Fitness, Travel, Inspiration & Lifestyle

Followers:

• Instagram: 1.03M
• TikTok: 1.2M
• YouTube: 1.37M‍
• Location: Amsterdam‍
• Location of the audience: Netherlands 66.88%, Belgium 13.39%, United States 3.2%‍
• Kolsquare Credibility Score: 75/100

Average engagement rate:

• Instagram Reels: 0.45%
• TikTok: 1.5%
• Youtube: 0.03%

Earned Media Value:

• Instagram Reels: 10.3K€
• Instagram Stories: 2.2K€
• TikTok: 6.93K€
• YouTube: 34K€

Enzo Knol’s older brother, vlogger Milan Knol, has been sharing videos of his daily life on YouTube since 2013. He’s also known for taking on fun challenges and pranks, adding an extra thrill to his content. He has a broad following across multiple platforms: 1.3 million on Instagram, 1.2 million on TikTok, and 1.37 million on YouTube. Like his sibling, his interests include Friends and Family, as well as Sport & Fitness. His predominantly Dutch audience consists of males aged 13-24 and females aged 18-24. He has a good credibility score of 75/100.

8. MeisjeDjamila - The Female Dutch YouTube Sensation

• Interests: Beauty, Sport & Fitness, Music, Inspiration & Lifestyle, Travel, Fashion & Accessories

Followers:

• Instagram: 379K
• TikTok: 1.5M
• YouTube: 1.75M
• Facebook: 17K‍
• Location: Texas, USA‍
• Location of the audience: Netherlands 63.08%, Belgium 19.04%, United States 3.08%‍
• Kolsquare Credibility Score: 77/100

Average engagement rate:

• Instagram Posts: 0.39% | Instagram Reels: - %
• TikTok: - %
• YouTube: 0.27%
• Facebook: 0.24%

Earned Media Value:

• Instagram Reels: -
• Instagram Posts: 5.82K€
• Instagram Stories: 1.12K€
• YouTube: 63.4K€
• Facebook: 122€

Eighth on our list is MeisjeDjamila, the largest Dutch-speaking female YouTuber, as well as an actress, singer, and songwriter. She has her own line of music, activity books, toys, jewelry, and perfume, and recently launched her own Roblox game. Although she is based in Texas, USA, her audience is mostly Dutch and female aged 18-24. Although her engagement rate is below average, her credibility score of 77/100 is good.

9. Kalvijn - Youtuber turned talk show host

• Interests: Inspiration & Lifestyle

Followers:

• Instagram: 1.06M
• TikTok: 972K
• YouTube: 1.37M‍
• Location: Amsterdam‍
• Location of the audience: Netherlands 70.23%, Belgium 11.84%, Spain 1.99%‍
• Kolsquare Credibility Score: 80/100

Average engagement rate:

• Instagram Posts: 3.24%  | Instagram Reels: 0.88%
• TikTok: 0.27%
• YouTube: 2.91%

Earned Media Value:

• Instagram Reels: 20.8K€
• Instagram Posts: 47.1K€
• Instagram Stories: 2.27K€
• TikTok: 45.6€
• YouTube: 67.5K€

Inspiration & Lifestyle influencer Kalvijn, a Dutch YouTube pioneer, is known for his comedic videos. Starting his YouTube career in 2010, he now has an impressive 1.2 million followers, with his most popular videos being music-related. Recently he made his television debut with talk show The Kalvijn Show. He has a high Instagram engagement rate of 2.87% and a solid credibility score of 80/100. His audience is primarily aged between 18 and 24.

10. Stefan de Vries - Biggest YouTuber in the Benelux

Interests: Sport & Fitness, Beauty, Inspiration & Lifestyle, Humour

Followers:

• Instagram: 510K
• TikTok: 1.1M
• YouTube: 1.03M‍
• Location: Amsterdam‍
• Location of the audience: Netherlands 79.91%, Belgium 5.2%, Spain 2.56%‍
• Kolsquare Credibility Score: 86/100

Average engagement rate:

• Instagram Posts: 6.1% | Instagram Reels: 1.07%
• TikTok: 1.93%
• YouTube: 0.57%

Earned Media Value:

• Instagram Reels: 12.4K€
• Instagram Posts: 38K€
• Instagram Stories: 1.5K€
• TikTok: 33.8K€
• YouTube: 104K€

Last but not least is Stefan de Vries. His YouTube channel has quickly become one of the largest in the Benelux, with nearly 1 million Dutch-speaking subscribers. Stefan frequently collaborates with Sean Demmers and the two also create music together. His most popular track, “FOMO,” has attracted 400 thousand listeners on Spotify, and he has even worked with Comedy Central in the past. Additionally, he boasts an impressive 1 million followers on TikTok. Stefan's interests include Friends & Family, Sports & Fitness, and Fashion, and his audience is primarily males and females aged 18-24. With a high Instagram engagement rate of 6.1% and an excellent credibility score of 86/100, his influence continues to grow.