The committed influencer Léa Camilleri (298K) Instagram followers), shares her experience, her partnership criteria and her advice for a more environmentally friendly influence.
With over ten years of experience as a content creator, Léa Camilleri (@leacamilleri__ 298k Instagram followers) stands out for her commitment to ecology and sustainable development. In this interview, Léa Camilleri reveals how she integrates sustainable practices into her work, the criteria she uses to choose her partnerships, and her advice for content creators who want to embrace a more environmentally friendly approach.
I have the impression that this is a fairly recent issue because companies don't tell us what their carbon impact is either. If I work with the We Love Green festival, how do I know what carbon impact We Love Green has? It's a festival that claims to be green, veggie, etc., but it does have an impact. It's a question that will likely be asked more and more in the coming months.
Companies don't tell us, because sometimes I think they don't even know or we don't even ask. We're going to move towards more virtuous, greener brands, where we know we have an affinity in terms of value, but we never have a real figure in mind.
Similarly, when you're working in Influencer Marketing, you're still selling something. We shouldn't be too hypocritical either; obviously, what we sell has an impact.
I feel like I've always been lucky enough to talk to very indulgent and understanding people. I didn't become an environmentalist overnight, and I didn't become a radical environmentalist overnight. I'm still not. It all came about through a kind of thought process that I've always shared to a greater or lesser extent with my subscribers. I have the impression that they've always known more or less where I was and where I stood.
When I first started talking about it, six or seven years ago, people wanted me to be the perfect environmentalist. But now I think people have realised that we all have our own personal path and that doesn't mean we're doing things wrong. It just meant that we were trying to do the right thing, rather than doing it quickly.
We're often asked the question: Do creative people push each other to be more virtuous? Above all, it's a very personal journey, and these questions have to come from a real personal desire to change things in our daily lives, evolve on the subject, or find out more.
We mustn't be afraid to talk about ecology. The more we talk about it, the easier it will be to address it, the freer it will be and the easier it gets for everyone to find collective solutions. It can't just be individual. I'm talking about a personal journey, but change is necessarily collective. So we shouldn't hesitate to take the plunge, we shouldn't be shy. It's a subject that should be off-limits to everyone.
I've been in this business for twelve years and I think I'm strong enough to spot very easily a brand that's only interested in what I can project, and a really committed brand that likes the storytelling I'd have to showcase.
I don't want to work with brands where I feel the commitment isn't really there. I believe I've missed out on some incredible opportunities because the brand didn't fit with my values. I'm OK with that. The key is to feel good about yourself and, above all, to feel good about the content you're going to publish and offer to your subscribers.
Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.
As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.
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