Spain’s Infinity Media: leveraging Kolsquare to elevate its influencer marketing campaigns and win clients over with data-driven insights

Spain’s influencer marketing industry is booming, with advertising and communications agencies having to rapidly scale the number of campaigns they are running. Simultaneously, they must take on the role of educating clients about the intricacies of influencer marketing and the importance of using data to formulate and drive campaigns.

In this article, one of Spain’s leading advertising agencies, Infinity Media, explains how Kolsquare has harnessed the power of Kolsquare to elevate its influencer marketing campaigns. In the six months since partnering with Kolsquare, Infinity media has activated more than 60 influencer marketing campaigns leveraging some 400 influencers. 

About Infinity Media

Infinity Media is an independent advertising agency with offices in Madrid and Barcelona dedicated to providing personalised communication solutions. Known for its empirical marketing approach, Infinity Media combines data-driven strategies with the creativity and expertise of its professionals. The agency's independence ensures transparent and customised media buying, while its membership in the Local Planet network extends its operational capacity to over 70 countries. 

‍Infinity Media: WOWing clients the Kolsquare way with comprehensive analysis and strategy development upstream

Infinity Media sets itself apart from its competitors by offering services which involve creating 360° influencer strategies to achieve maximum impact. This means conducting a thorough analysis of the brand’s position in the marketplace, its competition and the types of marketing campaigns they are activating — whether that be traditional media, paid content campaigns or if they are already working with content campaigns.

“We carry out an exhaustive analysis upon which we then base our strategy development. It’s not about using this or that influencer because we know them or they are popular, we want to create a real brand storytelling that will deliver a real impact,” comments Infinity Media head of Inbound Media and PR Digital Angela Villarejo.

Kolsquare has been instrumental in helping the agency build out market analysis and campaign strategies, and in presenting it to the clients. The platform's advanced features, such as keyword segmentation and brand collaboration timelines, allow for precise targeting and competitive analysis.

These insights enable Infinity Media to refine strategies and ensure they align with current market trends, competitor activities and the project brief. This comprehensive approach to strategy development ensures that every campaign is meticulously planned and executed.

“We show the clients how we work with Kolsquare and it gives them confidence in our professionalism, and that the strategy has been developed according to the KPIs defined for the campaign’s objective,” comments Infinity Media’s Villarejo. "Kolsquare has helped us to be more effective in timing and profile selection, and it provides visibility into what other brands are doing in social networks."

‍Kolsquare: a premium product delivering premium results

Prior to working with Kolsquare, Infinity Media worked with a series of lower-priced data delivery tools that failed to deliver the level of detail required for sophisticated influencer marketing campaign strategies. Kolsquare’s an all-in-one solution that integrates influencer search, outreach, and performance tracking in a single platform has been a game-changer for Infinity Media.

"Before Kolsquare, I didn't trust that a platform could do all this for you. Something that working with Kolsquare has shown me is that the right tools do help you to improve your work, to make your work more professional and to optimise your time,” comments Villarejo. “That’s something that I think few agencies take into account, and many don't know how to use the tools in the right way.” 

But it is not only Kolsquare’s qualified database and extensive data analytics capabilities that has given Angela more confidence. Kolsquare’s support team has been invaluable in supporting her to optimise her knowledge of the platform and master its capabilities to get the best out of it. 

“I really like the technical support, and the personal support is very good. As soon as we have something we don’t understand or there has been a change to the platform, Kolsquare is right there behind us to say what they’ve done, that they’ve activated a feature, or changed another. That’s phenomenal,” comments Infinity Media’s Villarejo. 

‍Simplifying routine tasks to free up time to concentrate on strategy development and creative tasks 

Before signing on with Kolsquare, Angela’s team at Infinity Media faced significant challenges in managing influencer campaigns, particularly in collecting and analysing influencer statistics. The process involved lengthy one-on-one communications with influencers to gather data, often taking two to three days. With Kolsquare, this time has been drastically reduced to just a few hours.

Additionally, reporting was a manual process, involving the collection and analysis of data in Excel spreadsheets, calculating CPAs and other KPIs by hand. This cumbersome approach was time-consuming and less efficient compared to their streamlined operations with Kolsquare.

"We used to spend days compiling statistics from influencers manually. Now, with Kolsquare, it takes just a few hours, saving us many hours of work,” comments Infinity Media’s Villarejo.

Kolsquare's robust reporting capabilities have enabled Infinity Media to deliver methodical, precise and comprehensive campaign reports to their clients. The automatic generation of KPIs and PPT reports that include both visual content and numerical KPIs, enables Infinity Media to clearly demonstrate campaign results and strategy effectiveness, reinforcing their professionalism and expertise.

"Reporting used to involve waiting for all statistics and compiling them manually. Now, it's automatic, allowing us to focus on qualitative analysis and next steps," comments Villarejo.

In the six months Infinity Media has been using Kolsquare, the platform has transformed the way the agency manages and optimises its influencer marketing campaigns. By saving time, providing comprehensive data, and enabling professional reporting, Kolsquare has empowered Infinity Media to deliver high-impact, well-coordinated campaigns that deliver on their clients' goals. For Infinity Media, the partnership with Kolsquare underscores the agency’s commitment to excellence and innovation in influencer marketing.

What to find out more about how Kolsquare can elevate your influencer marketing agency’s performance to the next level? Book a demo with one of our influence experts now!