Thanks to the Kolsquare solution and its search engine allowing brands to identify millions of influencers on social networks, our teams have established several rankings.
To measure the reputation of K.O.L (Key Opinion Leaders), a key criterion must be taken into account: the engagement rate that measures the commitment of an influencer’s subscribers to one of its publications.
We might end up sounding like your Mum here, but if you’re going to do something, you might as well do it properly, right?
When it comes to Influencer Marketing, there are no half-measures. (Well, not unless you want to go viral for all the wrong reasons, that is.) This means you have to commit to doing it all — KOL and audience analysis, emailing and communication, briefing, product gifting, contract negotiations, campaign and conversion analysis and reporting, etc. — and you have to do it well.
Kolsquare is a comprehensive Influencer Relationship Management tool that enables you — and your team to do exactly that, all in one place. Import your existing KOL database, and use the Gmail integration and fully-equipped influencer address book features, including notes and favourites, to keep track of all information and communications relating to your favourite KOLs.
Instantly download campaign reports, personalised with your company logo, for impressive presentations to superiors and clients.
To see how the platform works and try out the benefits for yourself, book a demo with one of our influence experts today!
Koslquare gives you several ways to find influencers specific to your sector. You can search by any keywords, #, mentions, or emojis relevant to your sector, brand, or activity. And remember, we offer unlimited search, so if you don’t hit on the right search term the first time, don’t worry (although it's likely you will).
En réponse aux exigences accrues en matière de transparence, ainsi qu'à la promulgation de la loi influenceurs du 9 juin 2023, les influenceurs français doivent désormais indiquer plus clairement les contenus sponsorisés et se conformer à des normes strictes pour garantir une communication honnête avec leurs audiences.
